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SEGUIMI* is a web magazine developed in collaboartion with Sofia Mejia Saldarriaga, Arianna Milano, Anita Spangaro and Carlotta Pagano during the third Year of the Bachelor degree program of Design and Visual Communication, for the training module of Communication Design II.
The main channel of communication of the magazine is Instagram designed to share projects and inform students, young and curious people about different professions linked to the theme of Design Planning.
The magazine was organised following a format where one professional figure per month is chosen and discovered through little interviews and quizzes to improve the interaction with the public. The format conclude itself with a final workshop with the professional figure and an aftermovie posted on IG.
To create the format, the team started a research phase studying three professional figures (Architects, Engineers and Designers) who focus their work on design planning. This analysis is enclosed in a visual Photobook that with the only use of photo represent the core values of the three professions. Then the research evolved the study of several types of formats, the way they can communicate interact with different audiences. This consisted as an essential step to then work on the personas, the future audience of the format, and to define the tone of voice and the main value to share: how being aware of your attitude as a student can support your future studies after High School.
After the definition of the main concept (the Design Planning and the awareness of young students’ attitude for a better choice of studies after High School) there has been identified the Typology of Format, the Brand Identity and the Communication Strategy for the Instagram and Website support.
SEGUIMI uses a friendly and easy tone of voice and it on Instagram, a well-known social platform that could be exploited to attract young people and make them reflect on actuality, professions and designing of the future. The purpose is to make them aware of what is around them, talk about important and critical themes, make young people aware of their potential to make a better world.
All the Communication Strategy of SEGUIMI is set and planned on a digital support to better catch the attention of the young public and to reduce the production of physical support, considered unnecessary for the project. Also, SEGUIMI wants to share themes and life experiences that support e promote the design planning that take a look after the sustainability of the final project, whatever its nature.
The group of work produced a wide selection of materials, like the mock up of the Instagram page, the official Website and the Video - 0 of the first professional figure interviewed by SEGUIMI and a final Book representing all the Method and the design planning made to define the format.
